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domingo, abril 28, 2024
InicioConocimientoShell regresa a El Salvador en asociación con Puma Energy a partir...

Shell regresa a El Salvador en asociación con Puma Energy a partir de 2024

Después de retirarse de Centromérica en 2010, Shell anuncia su regreso a El Salvador a partir de 2024, mediante una alianza con Puma Energy. El acuerdo de licencia de marca minorista, firmado entre Shell Brands International AG y Puma El Salvador, S.A. de C.V., permitirá a Shell expandir su presencia en el país.

José Antonio Alfaro, gerente de retail regional de Puma Energy, destaca que esta asociación combina la presencia sólida de Puma Energy en El Salvador con la experiencia mundial de Shell en movilidad. Se espera cambiar el nombre de parte de la red de Puma Energy a Shell, ofreciendo a los consumidores salvadoreños acceso al portafolio de combustibles y lubricantes premium de Shell, así como productos de calidad en las tiendas de conveniencia.

Las ciudades importantes, incluyendo San Salvador, serán las primeras en adoptar la marca Shell, con planes de alcanzar hasta 60 sitios de movilidad en el futuro. Entre los productos destacados estará la Shell V-Power, reconocida por contener el 99% de los mismos compuestos utilizados por la escudería Ferrari en la Fórmula Uno.

István Kapitány, vicepresidente ejecutivo global de Shell Mobility, expresó su emoción por expandir la presencia de la marca en América Latina, subrayando la importancia de la estrategia de crecimiento. Este anuncio sigue a un acuerdo de licencia de marca similar en Honduras, y se espera que en El Salvador se operen más de 100 sitios de la marca Shell.

A pesar de la introducción de la marca Shell, Puma Energy continuará operando parte de sus estaciones bajo su nombre, ofreciendo productos y servicios que incluyen gasolinas de alto rendimiento certificadas Top Tier, tiendas de conveniencia Super 7 y su programa de lealtad Puma Pris. Puma Energy actualmente opera 120 sitios en todo El Salvador y alrededor de 2,000 sitios minoristas en todo el mundo.

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