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lunes, julio 15, 2024
InicioConocimientoTecnologíaThreads alcanza 175 millones de usuarios en su primer año

Threads alcanza 175 millones de usuarios en su primer año

Threads ha alcanzado 175 millones de usuarios mensuales a un año de su lanzamiento el pasado 5 de julio de 2023, siendo un spin-off de Instagram que busca competir conc, luego de los cambios en esta red tras su adquisición por Elon Musk en 2022.

El crecimiento de Threads fue impulsado por estrategias oportunas y la promoción a través de cuentas de Instagram, logrando que más de 100 millones de personas descargaran la aplicación en su primera semana de lanzamiento en 100 países. La Unión Europea, sin embargo, tuvo que esperar hasta diciembre debido a cuestiones regulatorias. Este apoyo de Instagram permitió que Threads se convirtiera en la aplicación de más rápido crecimiento en la historia de internet, superando el récord anterior de ChatGPT.

La rápida adopción de Threads se produjo en medio de controversias en X, donde Elon Musk implementó varias políticas que alienaron a usuarios y anunciantes, incluyendo la amenaza de limitar la cantidad de publicaciones para los no suscriptores. Zuckerberg aprovechó estas oportunidades para promocionar Threads, consolidando su posición como un fuerte competidor en el panorama de las redes sociales.

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