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domingo, mayo 19, 2024
InicioHemerotecaLa sonrisa más icónica del mundo

La sonrisa más icónica del mundo

Hoy es el día Mundial de la Sonrisa y nos preguntamos ¿Por qué el smiley es la sonrisa más icónica del mundo?

El smiley, esa carita sonriente que hemos visto en botones, calcomanías, tazas, franelas, Internet o hasta en tatuajes es un símbolo que inspira felicidad y amistad. Si creías que el que inspiro el smiley fue Forrest Gump, su origen fue muy diferente a lo que pudimos ver en esa escena, donde Tom Hanks utiliza una franela amarilla para limpiarse la cara luego de quedar completamente bañado en barro.

Desde su aparición, esta representación gráfica tan popular hoy en día tuvo momentos muy significativos. La famosa carita amarilla fue creada por Harvey Ross Ball, un diseñador gráfico que monta su propio negocio de publicidad a finales de los años 50s. Uno de los objetivos de la empresa era crear campañas con mensajes de reconciliación y paz. Exactamente en el año 1963, dos compañías rivales dedicadas a las pólizas de seguros terminaron fusionadas, lo que trajo el lógico descontento entre todos sus trabajadores. En ese instante, Ross Ball fue contratado para mostrar sus talentos a través de una campaña pacificadora para aliviar el mal ambiente. Su primer intento fue dibujar un sol amarillo con una sonrisa, pero, se percató que si estaba al revés parecía más bien un ceño fruncido. Allí decidió ponerle dos círculos ovalados que servirían como ojos. Fue el nacimiento de un ícono indiscutible, Ball cobró solo $45.00 y tardó solo 10 minutos en dibujarlo.

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