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jueves, mayo 2, 2024
InicioEmpresarial¿Qué es el modelo AIDA en marketing?

¿Qué es el modelo AIDA en marketing?

Es un modelo que se basa en cuatro pasos fundamentales con los que se guía a los clientes durante un proceso de compra. De esta manera, el departamento de marketing logrará ver a los consumidores las ventajas y beneficios relacionados con sus productos o servicios.

Además, es un modelo que proviene justamente de la inicial de cada una de las frases que son: Atención, interés, deseo y acción. Las cuales explicaremos a continuación:

1. Atención: En este paso es importante captar la atención de los consumidores, por lo que se cuenta con una infinidad de herramientas publicitarias y de marketing que facilite este proceso. Por lo que será importante mantenerse a la vanguardia con campañas indesperadas o de amplio impacto.

2. Interés: Una vez, logre captar la atención de los clientes, lo siguiente será despertar su interés en orden de lograr que terminen de concretar una compra.

3. Deseo: Se trata de construir en el consumidor la necesidad de adquirir nuestro producto o servicio. Y para esto, partimos de la información sobre estos que se le ha brindado con anterioridad y con la que se ha logrado llamar la anteción e interés.

4. Acción: Es el último proceso, donde antes de realizar la compra, el cliente ya conoce el producto y está dispuesto a comprarlo, por lo que solo será necesario dar el último paso.

Aquí será importante hacer que el cliente se encuentre cómodo y se vea frente a un proceso de compra fácil y rápido.

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