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viernes, febrero 23, 2024
InicioConocimientoTecnologíaTikTok y Shopify se unen para apoyar compras en la aplicación

TikTok y Shopify se unen para apoyar compras en la aplicación

Los usuarios de TikTok pronto podrán realizar compras directamente a través de la aplicación gracias a una nueva asociación entre la plataforma de redes sociales y Shopify.

Un comunicado del martes de Shopify dijo que los comerciantes con una cuenta de TikTok for Business pronto podrán agregar una pestaña a sus perfiles y sincronizar sus catálogos de productos Shopify para hacer “una mini tienda”. La mini tienda se vinculará directamente a su tienda en línea para facilitar el pago.

Kylie Jenner, fundadora de Kylie Cosmetics, emitió un comunicado con el comunicado: “Construí mi negocio en las redes sociales; es donde mis fans van primero a buscar las novedades de Kylie Cosmetics. Me divierto mucho creando videos de TikTok y me encanta compartir publicaciones de mis fans usando los productos. ¡Es por eso que estoy emocionado de que Kylie Cosmetics sea una de las primeras en permitir que los clientes compren directamente en nuestro TikTok!”

En su propia declaración, el presidente de Shopify, Harley Finkelstein, dijo: “Los creadores están allanando el camino para un nuevo tipo de emprendimiento donde el contenido, la comunidad y el comercio son clave. Al permitir nuevas experiencias de compra en la aplicación y el descubrimiento de productos en TikTok por primera vez. , Shopify está impulsando la economía de los creadores en una de las plataformas sociales y de entretenimiento de más rápido crecimiento en el mundo. Estamos entusiasmados de ayudar a esta próxima generación de emprendedores a conectarse con sus audiencias de más formas, y con TikTok como un socio visionario”.

Los comerciantes podrán etiquetar sus productos en publicaciones orgánicas de TikTok. Los usuarios pueden comprar directamente desde el mini-escaparate o presionar sobre un producto etiquetado para llevarlo a la tienda en línea de ese comerciante. Antes de la asociación, los anuncios eran la única forma en que un creador de TikTok podía comercializar un producto para la venta.

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