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martes, mayo 14, 2024
InicioConocimientoTecnologíaRedes sociales: el tsunami digital

Redes sociales: el tsunami digital

La “tecnología conectada” se ha convertido en una parte esencial de la vida de las personas. Facebook es la plataforma social más utilizada del mundo, seguida de YouTube y WhatsApp.

La implantación de las redes sociales supera los 4 mil 200 millones de usuarios, una cifra equivalente a más de la mitad de la población mundial, y sigue creciendo a la vertiginosa velocidad de 15 nuevos usuarios por segundo, el ritmo más rápido en los últimos tres años.

El uso de Internet, y de sus plataformas estrellas, la redes sociales (RR.SS.) avanza como un bólido imparable llegando a  todos los rincones del planeta y, con la pandemia del coronavirus, ha pisado el acelerador a fondo, haciendo que alcance velocidades de vértigo, según el informe Digital 2021, publicado con datos estadísticos de los doce meses anteriores.

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Alrededor de un 1 millón 300 mil nuevos usuarios se unieron cada día a las redes sociales a lo largo de 2020, a razón de 15 nuevos usuarios por segundo, según este informe anual que presenta los hallazgos globales más destacados en RR.SS. y tendencias digitales, publicado por las plataforma Hootsuite y We Are Social.

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Con gran parte de la población mundial pasando una cantidad significativa de tiempo en aislamiento debido a los confinamientos, cierres y cuarentenas que tuvieron lugar durante 2020,  el informe Digital 2021 muestra aumentos significativos en los usuarios de Internet y constata que los usuarios de las RR.SS. han crecido al ritmo más rápido en los últimos tres años.

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Según este trabajo existían al comienzo de este año unos 4.200 millones de usuarios de redes sociales en todo el mundo, lo que representa un crecimiento interanual de más del 13%, es decir, unos 490 millones de nuevos usuarios.

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