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miércoles, junio 19, 2024
InicioEntretenimientoMcDonald's y Warner Bros utilizan el neuromarketing en la Cajita Feliz

McDonald’s y Warner Bros utilizan el neuromarketing en la Cajita Feliz

La empresa de comida rápida McDonald’s es una franquicia fundada en Estados Unidos, la cual desde su lanzamiento ha hecho grandes innovaciones para llamar la atención de sus usuarios, mediante productos, promociones y lanzamientos para generar mayores ingresos con el fin de satisfacer las necesidades de cada uno de sus consumidores.

Ejemplo de ello es la famosa Cajita Feliz que siempre mantiene grandes figuras y contenido en sus productos con el objetivo de mantener altos estándares de calidad para cumplir con las exigencias de las familias.

Este año, la empresa celebró sus 100 años con Warner Bros, lanzando una colección exclusiva con más de 20 personas emblemáticos.

Dando un giro totalmente radical debido a que los juguetes no serían del gusto de los niños, sino también de los adultos, ya que ambas empresas buscan llegar a otro sector de la industria para crecer en el mercado, haciendo uso del neuromarketing.

Pero ¿qué es el Neuromarketing en una marca? Básicamente es la disciplina que estudia los comportamientos y las reacciones de la mercadoctenia haciendo uso de diversas tecnologías de la neurociencia para conocer el pensar de los consumidores sobre un producto. 

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