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lunes, abril 22, 2024
InicioEntretenimientoAdidas experimenta perdidas tras finalizar acuerdo con Kanye West en 2022

Adidas experimenta perdidas tras finalizar acuerdo con Kanye West en 2022

La empresa de ropa deportiva, Adidas, anunció el miércoles que experimentó pérdidas durante el año 2023, debido al fin de su asociación con el polémico rapero Kanye West. Las pérdidas ascendieron a 75 millones de euros (82 millones de dólares), esto a comparación con las ganancias de 612 millones de euros obtenidas en 2022.

La caída en las ventas de Adidas fue del 5%, alcanzando los 21.400 millones de euros, siendo especialmente notable en Estados Unidos debido a la interrupción en la comercialización de sus zapatillas Yeezy, diseñadas en colaboración con West.

Por otro lado, durante el cuarto trimestre, las ventas de Adidas disminuyeron un 2%, con una caída del 21% en América del Norte, debido a una reducción planeada en las ventas a mayoristas con el objetivo de reducir el exceso de inventario.

Finalmente, el fin del contrato de Adidas con Kanye West en 2022, se dio tras una serie de comentarios inapropiados y polémicas por parte del artista, causaron la retención de miles de pares de zapatillas Yeezy por parte de la empresa.

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