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viernes, marzo 29, 2024
InicioEmpresarialLa psicología del color aplicada al Marketing para vender más

La psicología del color aplicada al Marketing para vender más

La psicología del color es utilizada para estimular en la mente de los consumidores para poder despertar la necesidad de adquirir un producto o un servicio por eso al momento de realizar logotipos, slogans e incluso empaques o bolsas para vender productos es importante tomar en cuenta los colores que se van a utilizar dependiendo de la segmentación de clientes y el nicho de mercado a quienes va dirigido, a continuación te mostraremos los colores más utilizados por los mercadólogos para aumentar las ventas de los negocios.

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 Color rojo: es un color llamativo, proporciona fuerza y energía este color se aplica mucho en los a bebidas energéticas o bebidas azucaradas que va dirigido a deportistas o jóvenes consumidores de bebidas de este tipo.

 Color azul: es un color que produce confianza y lealtad al contrario del rojo este disminuye la frecuencia cardiaca este es utilizado en zonas de estudio o trabajo también es muy utilizado por marcas privadas de salud y bancos.

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 Color amarillo: este color es del optimismo y la felicidad, un estudio demuestra que este color libera serotonina en el cerebro y produce positivismo es utilizado por panaderías o empresas fabricantes de dulces y chocolates.

 Color rosa: este color es de la inocencia y el cariño y se enfoca más que todo en negocios que ofrecen productos femeninos como marcas de maquillaje, ropa, salones de belleza o accesorios exclusivos para mujeres.

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Color verde: es un color fuerte que simboliza crecimiento y esperanza, naturaleza es muy utilizado en campañas verdes, empresas que ofrecen productos ecológicos y restaurantes veganos o vegetarianos.

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