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sábado, septiembre 21, 2024
InicioConocimientoTecnologíaYouTube implementa anuncios durante las pausas de los videos

YouTube implementa anuncios durante las pausas de los videos

YouTube ha comenzado a implementar una nueva modalidad de publicidad con la introducción de anuncios durante las pausas de los vídeos. Esta función se la lanzado para todos los usuarios, excepto aquellos suscritos a YouTube Premium.

YouTube ha comenzado a implementar una nueva modalidad de publicidad con la introducción de anuncios durante las pausas de los vídeos. Esta función se la lanzado para todos los usuarios, excepto aquellos suscritos a YouTube Premium.

El año pasado la compañía dio a conocer una serie de novedades en la publicidad que se muestra en pantallas grandes, como las Smart TV, que pasaron a mostrar menos anuncios, pero de mayor duración sin la opción de saltar publicidad.

Luego de eso, la plataforma adelantó otras formas de integrar publicidad, como la posibilidad de mostrar anuncios cuando los usuarios pausan los videos.

El vicepresidente sénior y director general de Negocio de Google, Philipp Schindler, señaló que las pruebas con este tipo de publicidad en formato “no interrumpido” en YouTube generaron “sólidos resultados de mejora de marca” y promovieron “precios premium para los anunciantes”.

Como resultado, la compañía ha comenzado a ampliar las pruebas de este formato a más usuarios, según reportaron algunos en Reddit y X, quienes encontraron anuncios al pausar la reproducción de un vídeo.

Ahora, además de los anuncios habituales que interrumpen la visualización o se muestran al inicio, YouTube ha confirmado que también presentará anuncios durante las pausas.

El gerente de comunicaciones de YouTube, Oluwa Falodun, explicó que esta opción se ha implementado ampliamente como un tipo de publicidad “menos disruptiva”, ya que no interrumpe la visualización del contenido. Los usuarios no podrán evitar estos nuevos anuncios durante las pausas, a menos que cuenten con una suscripción a YouTube Premium.

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