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martes, abril 16, 2024
InicioAmbientalLionel Messi se une a iniciativa medioambiental en Rosario, Argentina

Lionel Messi se une a iniciativa medioambiental en Rosario, Argentina

El reconocido futbolista Lionel Messi se ha unido a la organización medioambiental estadounidense Join The Planet para llevar a cabo una importante iniciativa en su ciudad natal, Rosario, Argentina, en apoyo a la conservación del río Paraná, el segundo sistema fluvial más extenso de Suramérica después del Amazonas.

En el marco de esta colaboración, se ha anunciado que Messi presentará un “producto único de colección” el próximo viernes a través de una emisión en línea, según informó la organización este martes.

El astro del fútbol, quien actualmente ostenta el título de campeón del mundo con la selección argentina, expresó en un comunicado su compromiso con la causa medioambiental: “Con esfuerzo y sentido de comunidad podemos cuidar el planeta”.

El producto que se dará a conocer el viernes será el primero de una serie de artículos que serán lanzados en el futuro, los cuales contarán con un certificado digital de autenticidad y derechos de propiedad vinculados al producto físico, según detalló Join The Planet, con sede en Miami.

Las ganancias obtenidas de la venta de estos productos serán destinadas a proyectos ambientales en la zona del río Paraná, considerada la cuenca hidrográfica más extensa del mundo y que atraviesa la ciudad de Rosario, donde Messi creció y se formó como futbolista.

La participación de Messi en esta iniciativa representa un importante impulso para concientizar a millones de personas sobre la importancia de la conservación del medio ambiente. Thomas Kimber, director de la Fundación Join The Planet, destacó la relevancia de la colaboración del futbolista en la lucha por la protección de nuestros recursos naturales.

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