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miércoles, abril 24, 2024
InicioHemerotecaTwitter reporta ganancias por primera vez en su historia

Twitter reporta ganancias por primera vez en su historia

Twitter reportó este jueves sus primeras ganancias, un hito importante que podría acallar las especulaciones sobre el modelo de negocios de la popular red social, y que disparó su acción en Wall Street.

La compañía con base en San Francisco indicó que obtuvo ganancias por 91 millones de dólares en el cuarto trimestre de 2017, su primer balance positivo desde que salió a la bolsa en 2013.

Los ingresos aumentaron 2% respecto al mismo periodo del año anterior hasta 732 millones de dólares, mejor de lo esperado.

“Muestra que Twitter tiene poder para quedarse”, algo de lo que “mucha gente ha tenido dudas por muchos años”, dijo Jennifer Grygiel, profesora de comunicaciones en la universidad de Syracuse que estudia las redes sociales.

Las acciones de Twitter subieron 26,6% a 34,08 dólares en la apertura de Wall Street tras la noticia.

Desde su salida a bolsa, Twitter ha atraído a celebridades, políticos y periodistas, pero no ha logrado tener el atractivo masivo de Facebook y otras plataformas sociales, lo que ha estropeado su habilidad para obtener ingresos publicitarios.

La rentabilidad marca un hito para la red social favorita de Donald Trump, que consistentemente ha perdido dinero desde que se hizo pública, provocando especulaciones sobre la necesidad de vender la compañía para que sobreviviera.

“Estoy orgulloso del firme progreso logrado en 2017 y estoy confiado de nuestro camino por delante”, dijo Dorsey.

La red ha intensificado sus esfuerzos para ampliar su base de usuarios y el nivel de interacción, asociándose con medios y organizadores de eventos socioculturales para transmitirlos en directo en streaming, duplicando el límite de caracteres en los tuits a 280 y haciendo posible encadenar mensajes.

Por: AFP

 

 

 

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